Why Discount Web Hosting Is Good For Your Brick and Mortar Business

Discount Web Hosting Brings In More Business

     Discount web hosting is good for any brick and mortar business that wants to get higher sales and expand their customer base. In fact, having a website for your business is the most cost- effective way to reach existing customers as well as an incredible amount of new ones. Internet marketing works for retail businesses, service-oriented businesses, and even non-profit organizations to increase revenue and awareness for a product or organization that is looking for a way to get new customers. 

Web Hosting Will Bring In New Customers.

     Cheap web hosting is probably the most cost effective way to expand sales and product recognition if you already own a brick and mortar business. This can be accomplishes in two ways:  by providing different products and services to your existing customers, and using effective internet marketing techniques to find new customers. Setting up a simple website with a budget web hosting company is probably the first step to take in order to increase sales to existing customers.

     A website for your business can help with existing customers by announcing new services and new products as well as sales. Make sure you let your customers know about the website with business cards and flyers so that they are aware that they don’t always have to come to your physical location to buy products or schedule services. For a service-based industry, you can have an ‘about us’ page that’s lets customers know what services you provide and what your background is.  An advanced site can even schedule appointments, report test results, and answer questions or give quotes via email. 

If You Decide to Start A Website For Your Business, What Features Should You Look For?

     If you own a retail business for example, look for a discount web hosting company that offers more than one MySQL database along with PHP scripting capabilities.  You may not be familiar with either of these two terms, but learning about how these two languages work together will ultimately help you build a data base that you can use for thing like email blasts and VIP customers. Many cheap PHP web hosting plans provide MySQL and PHP with their basic plans, and if you don’t understand how they work, there are many free applications that combine the two languages and many tutorials that go with them.

Another Feature To Look For Is The cPanel. 

     This is an easy-to-use, icon based interface that will let you access features like your MySQL databases, Fantastico, and other software that you will need to manage your site.   The cPanel will also display data like your monthly disk space usage, monthly bandwidth transfer, email accounts, FTP accounts, mailing lists, visitor logs, and other account information that is available at a glance, anytime you need to check it.  Once you have a database of customers, you can email them with special sales and discounts or new product announcements.

Getting Help With Your Website.

     As simple as the cPanel makes it for you to manage your site, you still may have to hire some outside help. While many discount web hosting companies offer free site builders, if you own a small business, you may not be able to take advantage of this offer. The free site builders that are offered are generally for personal sites or organizational sites because they are easy to use and easy to manage, but they aren’t really set up for much else.  A professional services site may be able to get away with using a free site builder, but it is not really advanced enough for any kind of retail sales.  If you don’t know a good website designer, you are better off going with a hosting package that will allow you to use WordPress to design your site.    

Managing A More Advanced Website.

     If you plan to attract new customers and want to develop an eCommerce site in addition to the physical store which you may already have, you will need to have a website that is more advanced. Depending on how much business you want to do online and how much traffic you expect to your site, it will probably be wise to contact a website designer or internet marketing group.  Many discount web hosting companies provide these services in-house for an extra fee, so that is something to check out as well.

     In this case, you will have to understand rankings, keywords, web content, shopping carts, web layout, the benefits of linking, and a whole host of other concepts in order to run a successful eCommerce business.  At any rate, the possibilities for a discount web hosting company to help you increase your business are infinite, as long as you are willing to do some of the work yourself.

See also: writeyourselfrich.net