SMS Marketing Gets a Better Response than Emails

SMS Marketing Reaches A Targeted Audience

   SMS marketing is slowly replacing emails, mainly for their ability to get a quick response - just like emails have all but replaced traditional mail flyers. 

     SMS marketing can be an exciting way to boost sales immediately as well as provide immediate feedback from customers. This is because you can target a specific group of people with a special offer.

    

SMS (short message server) marketing means sending your sales message as a text to mobile phone users.

    This is the same idea as telemarketing, but is instead a short text message with an offer that can be sent out to all of your customers at once - or sent to a list that you can buy from a digital marketing company.

     And while SMS marketing can be cost-prohibitive, it is becoming widespread enough that the competition is driving down the prices accordingly. In fact, the cost to buy in bulk can be pennies per text. As well, the technology is becoming more user-friendly, so even someone with limited technology experience can run a successful SMS campaign.

     Since 70 percent of the world’s population (9 out of 10 people in metropolitan areas) has mobile phones, it’s a great market to tap into, considering that these people have their phones with them all of the time. As well, mobile phone internet usage is quickly overtaking desktop internet usage. This means that a customer can make an instant purchase if they receive a text that is appealing to them.

Before you can start an SMS marketing campaign however, you will need a phone list.

     If you are looking for new customers, it is possible to buy a list and along with it, an analysis of who responds to your offers. You can also compile your own list from your current customers, as long as you have their permission to receive your texts. The main reason for this would be that you don’t want to be the person who puts them over their usage time if they have a text limit on their phone plan.

     As well, because of the invasiveness of sending text messages to someone’s mobile phone, you may just want to send offers only every so often or the customer may wish to be taken off of your list. So it may be wise to save your text offers for a time when a quick response on an offer will really help your sales.

     At any rate, SMS marketing may be a new approach for you to make quick sales when you are in the position to do so.   

See also: writeyourselfrich.net